Robert Bly
Copywriter's Handbook (4th Edition) Paperback
“Refund was approved and back in my account the same day.” - Deliver+ customer
This is a book for everyone who writes or approves copy copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention and sell more products. Among the tips revealed 8 headlines that workand how to use them The 5step Motivating Sequence for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and clickthrough rates How to create powerful lead magnets that double response rates The 4 S formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and highconversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriters Handbook remains the ultimate guide for people who write or work with copy.
Binding: Paperback;496 pages; Publisher: St Martin's Press; Classification: CBWT; Weight: 542 g; Dimensions: 141 x 209 x 35
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
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This is a book for everyone who writes or approves copy copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention and sell more products. Among the tips revealed 8 headlines that workand how to use them The 5step Motivating Sequence for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and clickthrough rates How to create powerful lead magnets that double response rates The 4 S formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and highconversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriters Handbook remains the ultimate guide for people who write or work with copy.
Binding: Paperback;496 pages; Publisher: St Martin's Press; Classification: CBWT; Weight: 542 g; Dimensions: 141 x 209 x 35
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Robert Bly
Copywriter's Handbook (4th Edition) Paperback
“Refund was approved and back in my account the same day.” - Deliver+ customer
We Think You'll Like
Sponsored Products
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