This is a book for everyone who writes or approves copy copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention and sell more products. Among the tips revealed 8 headlines that workand how to use them The 5step Motivating Sequence for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and clickthrough rates How to create powerful lead magnets that double response rates The 4 S formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and highconversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriters Handbook remains the ultimate guide for people who write or work with copy.

Binding: Paperback;496 pages; Publisher: St Martin's Press; Classification: CBWT; Weight: 542 g; Dimensions: 141 x 209 x 35

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