Robert Cialdini
Pre-Suasion : A Revolutionary Way to Influence and Persuade...
“Refund was approved and back in my account the same day.” - Deliver+ customer
When it comes to persuasion, success can begin before you say a word.An instant classic. ForbesUtterly fascinating. Adam Grant, author of Originals and Give and TakeShockingly insightful. Chip Heath, coauthor of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of presuasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of presuasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, PreSuasion is a masterclass in enhancing your powers of influence.Mindblowing. Management TodayAccessible and intellectually rigorous. Books of the Year, The TimesFascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back
Binding: Paperback;432 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KJN; Weight: 420 g; Dimensions: 197 x 130 x 27
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
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When it comes to persuasion, success can begin before you say a word.An instant classic. ForbesUtterly fascinating. Adam Grant, author of Originals and Give and TakeShockingly insightful. Chip Heath, coauthor of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of presuasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of presuasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, PreSuasion is a masterclass in enhancing your powers of influence.Mindblowing. Management TodayAccessible and intellectually rigorous. Books of the Year, The TimesFascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back
Binding: Paperback;432 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KJN; Weight: 420 g; Dimensions: 197 x 130 x 27
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Robert Cialdini
Pre-Suasion : A Revolutionary Way to Influence and Persuade...
“Refund was approved and back in my account the same day.” - Deliver+ customer
We Think You'll Like
Sponsored Products
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