Do you want to achieve startup speed at enterprise scale?Growth. Its what every company strives for. But its become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.While zerobased budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zerobased mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork and the future over the past to fuel growth and competitiveness.

Binding: Hardback;160 pages; Publisher: Penguin Books Ltd; Classification: KJC; Weight: 456 g; Dimensions: 235 x 168 x 18

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