This practical guide is for anyone contemplating coaching as a career coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do What does it take to succeed as a coach? How long does it take? Why it matters to get practice clients and where to find them Why is it so important to think like a buyer rather than like a seller? What can you charge? How do you make yourself distinctive in a crowded market? What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? How can you exploit social media?&nbs

Binding: Paperback;194 pages; Publisher: McGraw-Hill Publishing Company; Classification: JNRV; Weight: 422 g; Dimensions: 232 x 157 x 11

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