Seth Godin
This is Marketing : You Can't Be Seen Until You Learn To See...
“Refund was approved and back in my account the same day.” - Deliver+ customer
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A gamechanging approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you How to build trust and permission with your target market. The art of positioningdeciding not only who its for, but who its not for. Why the best way to achieve your goals is to help others become who they want to be. Why the old approaches to advertising and branding no longer work. The surprising role of tension in any decision to buy (or not). How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way."This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargonfree prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." The Financial TimesIf you enjoyed reading this, check out Seth...
Binding: Paperback;288 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KJS; Weight: 488 g; Dimensions: 154 x 231 x 23
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A gamechanging approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work youre proud of, whether youre a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how its presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you How to build trust and permission with your target market. The art of positioningdeciding not only who its for, but who its not for. Why the best way to achieve your goals is to help others become who they want to be. Why the old approaches to advertising and branding no longer work. The surprising role of tension in any decision to buy (or not). How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way."This Is Marketing is a very accessible way into Godins thinking.... Godin writes in pacy, jargonfree prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." The Financial TimesIf you enjoyed reading this, check out Seth...
Binding: Paperback;288 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KJS; Weight: 488 g; Dimensions: 154 x 231 x 23
Extended returns Orders placed after 29th October 2026 can be returned until 5th January 2027
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Seth Godin
This is Marketing : You Can't Be Seen Until You Learn To See...
“Refund was approved and back in my account the same day.” - Deliver+ customer
We Think You'll Like
Sponsored Products
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