Discover Uplifting and Firming Advanced Cream; Shiseido's best-selling, age-defying cream, formulated to target signs of ageing for a visibly lifted, firmed and brightened look in just 1 week (1). 4 times more efficient than the original Vital Perfection Uplifting and Firming Cream(2), the Advanced Cream harnesses even more powerful and efficient ingredients for boosted results. This refillable face cream has a smooth, luxurious texture, giving you comforting hydration.

CLINICALLY PROVEN RAPID RESULTS THAT IMPROVE OVER TIME

• In only 4 hours: skin is +43% more hydrated(3).
• In just 1 week: skin is +35% more lifted with a firmer and brighter look(1).
• After 8 weeks: skin is +53% more lifted, firmer & brighter(1).

SHISEIDO EXPERTISE FROM JAPANESE TECHNOLOGIES

Contains Patented SafflowerRED™, exclusively grown in Japan, which helps to boost skin's nutrient network and self-regeneration*, fighting loss of firmness, deep wrinkles and dark spots.

• Powered by ReneuraRED Technology™ for fast and lasting efficacy. *in-vitro test.

Non-comedogenic. Dermatologist-tested.

CLINICALLY PROVEN RAPID RESULTS IMPROVING OVER TIME

• In only 4 hours: skin is +43% more hydrated(3).
• In just 1 week: skin is +35% more lifted with a firmer and brighter look(1).
• After 8 weeks: skin is +53% more lifted, firmer & brighter(1).

TRIED & TESTED BY WOMEN(3)

• 98% feel skin firmness is enhanced.
• 98% feel skin is fully moisturised.
• 97% feel skin looks lifted.
• 94% feel skin looks bright.

(1) Instrumental test on 27 women. (2) Self-scoring by 110 women. (3) Consumer test with 110 volunteers. % after 8 weeks.

HOW TO USE:

Apply each morning and evening after serum and before eye cream. Take two pearl-size amounts with the spatula. Dot evenly onto five areas (each cheek, forehead, nose and chin) and spread out smoothly.

Something not quite right? You have 28 days from the day you receive it, to send something back.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

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