Advance in your product management career and create innovative products that customers love!Regardless of industry or sector, to compete in todays business world, product managers must understand how their customers preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Managers Survival Guide brings you fully up to date on what you need to succeed as a product manager.For your professional future, youll learn its not the development technique that will help you get ahead, its how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, youll be able to become a member of the exclusive product management professional community (for readers of this book) at .sequentlearning.com/community.The Product Managers Survival Guide, Second Edition features brand new material, including A product management acumen assessment (survey.sequentlearning.com/s3/PMAcumen) Action planning ideas at the end of each chapter Techniques to earn empowerment Tools to develop product strategies and roadmaps Methods to deploy and release products Metrics to assess product performanceSimple and easy to...

Binding: Hardback;288 pages; Publisher: McGraw-Hill Education; Classification: KJMV5; Weight: 594 g; Dimensions: 162 x 237 x 30

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