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Newly revised for Excel 2019, this text is a stepbystep guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve realworld advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways (1) writing formulas (e.g., confidence interval about the mean, onegroup ttest, twogroup ttest, correlation) and (2) using Excels dropdown formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and oneway ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new endofchapter problems and an update of the chapter content throughout.
Binding: Paperback;276 pages; Publisher: Springer Nature B.V.; Classification: JHBC; Weight: 511.9 g; Dimensions: 235 x 155
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Newly revised for Excel 2019, this text is a stepbystep guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a course in statistics.Excel 2019 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve realworld advertising statistics problems. Each chapter offers a concise overview of a topic, and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book demonstrates how to use Excel 2019 in two different ways (1) writing formulas (e.g., confidence interval about the mean, onegroup ttest, twogroup ttest, correlation) and (2) using Excels dropdown formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and oneway ANOVA). Three practice problems are provided at the end of each chapter, along with their solutions in an appendix. An additional practice test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel the solution to each of these problems is also given in an appendix. This latest edition features a wealth of new endofchapter problems and an update of the chapter content throughout.
Binding: Paperback;276 pages; Publisher: Springer Nature B.V.; Classification: JHBC; Weight: 511.9 g; Dimensions: 235 x 155
Free Delivery For A Year With Unlimited Delivery
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Next Day Delivery
£5.99
Premium DPD Next Day Delivery
£6.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited Delivery
£10
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
Something not quite right? You have 21 days from the day you receive it, to send something back. When you purchase Debenhams Deliver+, you will have an extra 14 days on top of our standard 21-day window to initate a return.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
“Refund was approved and back in my account the same day.” - Deliver+ customer
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