Debenhams

Tom Eisenmann

Fail-Safe Startup Paperback Book

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At a Glance
Entrepreneurial success guide
Mitigate startup risks
Practical business advice
Renowned author expertise
Insightful case studies
Description

Creating something from nothing is a daring act. Toms wisdom and encouragement will give any reader the confidence to take the leap. Eric Ries, bestselling author of The Lean Startup 90% of startups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The FailSafe Startup explains how you can succeed against the odds.Eisenmanns fascinating, often counterintuitive, advice will help you avoid common mistakes including Launching too early Aiming too high, too soon And letting early success lead to misplaced confidence Drawing on case studies from startups of all shapes and sizes from around the world The FailSafe Startup will show you how to analyse the failure of others to ensure your success. A must read for any entrepreneur, investor, or startup team member. Michelle Zatlyn, CEO, Cloudfare Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether youre just getting started, or youre eyeing your endgame. Jenn Hyman, CEO, Rent the Runway

SKU: M9780241420171
Product Details & Care

Binding: Paperback;368 pages; Publisher: Penguin Books Ltd; Classification: KJC; Weight: 570 g; Dimensions: 153 x 233 x 31

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