Debenhams

Will Storr

A Story is a Deal : How to use the science of story to motivate...

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At a Glance
Captivating storytelling strategies
Brand loyalty techniques
Persuasive pitching methods
Understand persuasion psychology
Hardcover business guide
Description

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. Will Storr is a genius Rory SutherlandA captivating and enlightening read . . Will Storr is an unusually talented and insightful writer Adam GrantStorr shares profound insights Seth GodinWhip smart, insightful and ridiculously entertaining Jimmy CarrShows how storytelling is the key to success in business, politics and even personal relationships. The Times Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we wont unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apples legendary advertising successes (and longforgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging by harnessing the power of our storytelling brains.Intensely original and powerfully practical Jonah BergerA fascinating insight into the human mind Levinson WoodA very clever book that makes the reader feel cleverer with every page Daniel FinkelsteinPowerfully persuasive and urgently practical Bruce DaisleyWill Storr has a unique ability to explain...

SKU: M9780349437231
Product Details & Care

Binding: Hardback;256 pages; Publisher: Hachette UK Distribution; Classification: CBW; Weight: 622 g; Dimensions: 145 x 225 x 34

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