Will Storr
A Story is a Deal : How to use the science of story to motivate...
A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. Will Storr is a genius Rory SutherlandA captivating and enlightening read . . Will Storr is an unusually talented and insightful writer Adam GrantStorr shares profound insights Seth GodinWhip smart, insightful and ridiculously entertaining Jimmy CarrShows how storytelling is the key to success in business, politics and even personal relationships. The Times Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we wont unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apples legendary advertising successes (and longforgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging by harnessing the power of our storytelling brains.Intensely original and powerfully practical Jonah BergerA fascinating insight into the human mind Levinson WoodA very clever book that makes the reader feel cleverer with every page Daniel FinkelsteinPowerfully persuasive and urgently practical Bruce DaisleyWill Storr has a unique ability to explain...
Binding: Hardback;256 pages; Publisher: Hachette UK Distribution; Classification: CBW; Weight: 622 g; Dimensions: 145 x 225 x 34
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A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. Will Storr is a genius Rory SutherlandA captivating and enlightening read . . Will Storr is an unusually talented and insightful writer Adam GrantStorr shares profound insights Seth GodinWhip smart, insightful and ridiculously entertaining Jimmy CarrShows how storytelling is the key to success in business, politics and even personal relationships. The Times Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we wont unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apples legendary advertising successes (and longforgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging by harnessing the power of our storytelling brains.Intensely original and powerfully practical Jonah BergerA fascinating insight into the human mind Levinson WoodA very clever book that makes the reader feel cleverer with every page Daniel FinkelsteinPowerfully persuasive and urgently practical Bruce DaisleyWill Storr has a unique ability to explain...
Binding: Hardback;256 pages; Publisher: Hachette UK Distribution; Classification: CBW; Weight: 622 g; Dimensions: 145 x 225 x 34
Free Delivery For A Year With Unlimited Delivery For £14.99
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Next Day Delivery
£5.99
Premium DPD Next Day Delivery
£6.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited Delivery
£14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times.
Something not quite right? You have 21 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Will Storr
A Story is a Deal : How to use the science of story to motivate...
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