Debenhams

William D. Cohan

Power Failure : The Rise and Fall of General Electric Paperback Book

£21.52
Colour: Multi
Size: One Size
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At a Glance
Insightful corporate history
Interviews with key figures
Behind-the-scenes look at GE
Authoritative financial journalism
Candid analysis of success/failure
Description

A magisterial history of the astounding rise and unimaginable fall of Americas most iconic corporationPerhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of Americas most preeminent financial journalists, argues that GEs legacy is both a paragon and a cautionary tale through which to understand twentiethcentury America.Power Failure limns the eventful 130year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the companys golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality.Tracing the companys leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy and what it tells us about the state of the financial world.

SKU: M9780141991221
Product Details & Care

Binding: Paperback;816 pages; Publisher: TBS-Penguin Random House Wholesale; Classification: KCZ; Weight: 670 g; Dimensions: 198 x 130 x 38

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