This week, Debenhams has been proud to be one of the official partners for Graduate Fashion Week 2024, as well as the sponsor of the prestigious Designers at Debenhams Catwalk to Commercial Award; supporting this year's exciting new talent emerging from fashion courses and universities across the country.

We’re so excited to announce Eleanor McMahon from Manchester Fashion Institute as the winner of the first “Designers at Debenhams Catwalk to Commercial” Award at Graduate Fashion Week 2024.

This initiative marks the re-launch of the highly successful Designers at Debenhams program, which has a pivotal role in the careers of esteemed designers such as Julian MacDonald, Matthew Williamson, Henry Holland and more. The re-launch honours our rich heritage while embracing contemporary collaborations and present-day muses.

"Embarking on the next stage of my career with Debenhams is incredibly exciting, and I’m eager to dive into the commercial side of the fashion industry. Showing my final collection at Graduate Fashion Week was an unforgettable experience, and I look forward to designing for such a renowned British powerhouse as Debenhams." – Eleanor McMahon, winner of Designers at Debenhams Catwalk to Commercial Award.