Mascara

<-h2->Volumising & Lengthening Mascaras<-h2-> Mascara is having a moment - and we have the very best mascaras to perfect that long, curly, voluminous lash look in just a few coats. Brown mascara and burgundy mascara have been the ones to watch this year, famed for creating a softer, more minimalist appearance that complements blue, brown and hazel eyes, as opposed to traditional black mascara. Looking for the best waterproof mascara or mascara gift set instead? We've got a range of options for you to choose from, including iconic bestsellers from ICONIC London, benefit, YSL and LancÙme, designed to ensure that fluttery, fanned-out finish every time.<-br->What is Tubing Mascara? <-br->Tubing mascara is a type of mascara that forms tiny, water-resistant 'tubes' around each lash, rather than coating them with traditional pigment. These tubes provide long-lasting wear without smudging or flaking, as well as lengthening the look of each lash. Unlike regular mascaras, tubing mascaras are easy to remove with warm water and gentle pressure, as the tubes slide off the lashes without the need for harsh makeup removers. It's ideal for those with sensitive eyes or anyone looking for a smudge-proof, long-lasting option. <-br->How to Remove Waterproof Mascara?<-br->Removing waterproof mascara can be tricky, but using the right method ensures it comes off without damaging your lashes. Follow these steps: <-br->Use an Oil-Based Makeup Remover: Waterproof mascara is designed to resist water, so an oil-based remover works best. Apply it to a cotton pad and gently press it against your closed eyelid for a few seconds to break down the mascara. <-br->Be Gentle: Avoid rubbing your eyes harshly. Instead, gently swipe the cotton pad downwards to remove the mascara. <-br->Double Cleanse: Follow up with a gentle facial cleanser to remove any residue. <-br->Hydrate Your Lashes: After removal, apply your favourite lash serum to keep your lashes nourished. <-br->Can You Wear Mascara with a Lash Lift?<-br->Yes, you can wear mascara with a lash lift! A lash lift enhances the natural curl and appearance of your lashes, and applying mascara can further define and add volume to them. However, it's best to follow these tips: <-br->Wait 24-48 Hours: Avoid using mascara for the first 24-48 hours after your lash lift to allow the treatment to fully set. <-br->Use Non-Waterproof Mascara: Waterproof mascaras can be harder to remove and may weaken the lift over time. Opt for a regular or tubing mascara instead. <-br->Be Gentle When Removing: Use a gentle makeup remover to avoid damaging your lashes or the lift. <-br->With proper care, mascara can complement your lash lift beautifully without causing any harm. <-br->How to Apply Mascara?<-br->Applying mascara is a simple way to enhance your lashes and complete your look. Follow these steps for the best results: <-br->Start with Clean Lashes: Ensure your lashes are clean and free from any old makeup or oils. <-br->Curl Your Lashes (Optional): Use an eyelash curler to lift and curl your lashes for a more dramatic effect. <-br->Remove Excess Product: Wipe off any excess mascara from the wand to avoid clumping. <-br->Apply from the Base: Place the wand at the base of your lashes and wiggle it slightly as you move upwards. This helps to coat each lash evenly. <-br->Layer as Needed: Apply additional coats for more volume or length, but let each coat dry slightly before adding the next. <-br->Don't Forget the Lower Lashes: Use the tip of the wand to lightly coat your lower lashes for an eye-opening effect. <-br->Avoid pumping the wand in the tube, as this can introduce air and dry out the mascara. <-br->How to Wash Off Mascara?<-br->Removing mascara properly is important to keep your lashes healthy and prevent irritation. Follow these steps: <-br->Choose the Right Remover: Use an oil-based makeup remover for waterproof mascara or a gentle micellar water for regular mascara. <-br->Soak a Cotton Pad: Dampen a cotton pad with your chosen remover and gently press it against your closed eyelid for a few seconds. This helps to dissolve the mascara. <-br->Wipe Gently: Avoid rubbing your eyes. Instead, gently swipe the cotton pad downwards to remove the mascara. <-br->Cleanse Your Face: Follow up with a gentle facial cleanser to remove any leftover residue. <-br->Hydrate Your Lashes: Apply a lash serum to nourish your lashes after removal. <-br->This method helps to make sure your mascara is removed effectively without damaging your lashes. <-br->How Long Does Mascara Last? <-br->Mascara typically lasts for 3 to 6 months after opening. It's important to replace your mascara regularly to avoid bacteria build-up, which can lead to eye irritation or infections. Here are some tips to ensure your mascara stays fresh: <-br->Check the Expiry Date: Most mascaras have a small symbol on the packaging indicating how long they're safe to use after opening (e.g., "6M" for 6 months). <-br->Avoid Pumping the Wand: Pumping the wand introduces air into the tube, which can dry out the mascara and promote bacteria growth. <-br->Store Properly: Keep your mascara in a cool, dry place and ensure the cap is tightly closed after use. <-br->If your mascara starts to smell unusual, clump, or irritate your eyes, it's time to replace it, even if it hasn't reached the 3-month mark.