When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.

Binding: Hardback;224 pages; Publisher: HarperCollins Publishers Inc; Classification: Business and Management; Weight: 968 g; Dimensions: 239 x 197 x 21

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