Your golden ticket to younger-looking skin. PRAI's hero serum combines Line Factor technology with Hyaluronic Acid and real 24K Gold to fight signs of ageing and fatigue, ease inflammation and supercharge luminosity. Proven to increase skin firmness and elasticity by up to 61%.

Apply to clean face, AM and/or PM, avoiding contact with eyes. Use alone or over your preferred serum.

Something not quite right? You have 28 days from the day you receive it, to send something back.

Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys and swimwear or lingerie if the hygiene seal is not in place or has been broken.

Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.

Click here to view our full Returns Policy.