Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior&#151great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. Youll discover how&#149 Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray&#149 Marketers have become todays mythmakers, providing society with explanation, meaning, and ritual&#149 Memorable stories based on timeless themes build legions of eager evangelists&#149 Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world&#149 Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft...

Binding: Hardback;288 pages; Publisher: Harvard Business Review Press; Classification: KJS; Weight: 728 g; Dimensions: 239 x 157 x 27

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