How the founders of Beekman 1802 turned a dream into a multimilliondollar businessand how you can, too.After growing up in rural, middleclass families in North Carolina and Wisconsin and moving to New York to scale the heights of the corporate ladders in advertising, healthcare, and media, Brent Ridge and Josh KilmerPurcell returned to their roots and launched Beekman 1802 in one of New York States poorest counties, with no funding in the middle of a punishing recession. They didnt have much of a business plan. But they did know a few things they wanted to build a truly great company. They wanted to sell highquality beauty and skincare products made from goats milk that would enrich their customers lives. They wanted to make the world a better place by spreading kindness. And they wanted to build a business that would last.Beekman 1802 is recognized as one of Americas most esteemed beauty and lifestyle brands. But it wasnt built on current management fads it was built on timeless proverbs that Brents and Joshs parents and grandparents had taught them&#8212the &#34greatest of all time&#34 principles for good living that also can be applied to any business.For the first time, the authors present the twelve principles that made the greatest difference in the growth of Beekman 1802 and show how they are relevant for anyone seeking to run an enduring business of their own or harness the entrepreneurial spirit to rise within a big corporation.Packed with anecdotes from Brents...

Binding: Hardback;288 pages; Publisher: Harvard Business Review Press; Classification: BGB; Weight: 644 g; Dimensions: 242 x 167 x 30

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