Debenhams
Fragrance ad: perfume bottle with grapefruit slices, Debenhams logo, "For every era, for every moment"

3 fragrance trends you need to know about for 2026

Finding the perfect scent is always a hot topic – but there are certain trends branching out to become the ones to watch in 2026. If you love to get clued up on the latest, discover 3 buzzwords to know about to have you heading into the new year fresher than ever…

The Rise of Swavoury

Gourmand might have been the talk of 2025, but they’re shaping up to be a hot topic of 2026 too – only not as you know it. Swavoury scents are set to takeover the traditional gourmand profile, a combination of sweet and savoury notes that work together to keep things interesting.

Close-up of green olives with brown spots, showing briny texture

Stack Your Scents

You’re unique – and your scent should be too. Layering is taking shape to be the trend to watch next year, with beauty lovers learning to layer their signature with body oils, creams and lotions for something a little more individual. Self-expression through the medium of scent? We can get on board with that…

Lacoste perfume bottle with orange slices in glass containers

Expand Your Signatures

In the New Year, there’s no need to go exclusive with one scent only. Get ready to explore and expand your fragrance horizons – because owning multiple signatures is now the way forward. Think: fresh daytime eau de toilettes to revitalise the senses, deep, sensual parfums for your night on the town, and something in-between for your afternoon dinner dates.

Close-up of lemon and lime, showing textured yellow and green citrus peels

Trending Brands for 2026