The need-to-know niche fragrance brands making waves in the industry
Let us guess – you’ve got perfume fatigue.
You’ve had your fill of the fragrances found in every other person’s collection, you’re tired of smelling like everybody else, and you’re ready for the inside scoop on the hidden gems of the fragrance world?
If we’ve got your scent shopping habits down to a tee, Debenhams is the perfect destination for finding your next favourite signature. Niche fragrance brands are the unsung heroes of the industry, introducing unique, up-and-coming fragrances that are made to express your individuality and standout in the (somewhat oversaturated) crowd.
Blending the finest quality ingredients, and carefully crafted to evoke every nuance of your personality, no perfumes do it quite like niche perfumes – and we’ve rounded all the need-to-know brands that belong in your curated collection…
STORIES Parfums
Tell your own tale with STORIES Parfums, the need-to-know niche fragrance brand that brings the backstory to your signature scent library. Founded by CEO and beauty consultant, Tonya Kidd-Beggs, who noticed a gap in the market for luxury, inclusive and sustainable fragrances that act as a portal to past memories, STORIES Parfums are a master in unlocking the scents that shape us into who we are. Weaving unique notes that make for a refined collection of unisex perfumes, each scent is known to craft a narrative like no other. Ready to tell yours?
Veronique Gabai
Bottling up the best of the Côte d’Azur sunshine, Veronique Gabai is the one making waves in the niche perfume industry. Driven by the magic of the Mediterranean, and with nature at the heart of its craft, the brand is inspired by the beauty of the real world: from its plants to its people, and everything in the middle. If you pride yourself on your unique scent collection, and you prefer to live life in a perpetual state of summer dreaming, Veronique Gabai is the brand to spritz, savour and discover…
A.N Other
Miami’s most sought-after niche fragrance brand just arrived, offering a minimalistic, premium collection that never compromises on quality. Where creative freedom is encouraged to evolve through every scent, A.N Other is known for original perfumes, artisan craftsmanship, and extraordinary ingredients that don’t need to rely on gimmicks to make an impact. These perfumes reveal a lesson in quiet luxury – the perfect addition (or starting point) to any niche scent collection.
Laboratory Perfumes
British scent specialists in modern perfumery, Laboratory Perfumes craft quality and sustainable niche fragrances for everyone to enjoy, inspired by natural flowers, herbs and aromatic botanicals and housed in pared back, recyclable packaging.
Maison Matine
Diversify your fragrance library with Maison Matine, the French-founded perfume brand that prides itself on simplicity - where each scent is designed to liberate its wearer with a unique sense of self in every spritz.
Molinard
Founded in Provence in 1849, Molinard is the French fragrance house that prides itself on exquisitely blended niche perfumes. An entirely family-run brand, Molinard originally created floral waters and Eau de Cologne, which has since evolved into the renowned, luxury fragrances we know and love today. From Patchouli to Vanille (or these two notes combined into one), your new signature scent is yet to be discovered…
Houbigant
Born in Paris in 1775, the House of Houbigant is the long-standing fragrance brand that’s existed through four centuries. Home to expert perfumers that are known for groundbreaking formulation discoveries, Houbigant scents started out as a basket of flowers, progressing into the real innovators of the modern fragrance world. Whatever your perfume preference, introduce yourself to a new world of niche with this need-to-know French fragrance house.
Atkinsons
Welcome luxury with Atkinsons, the British-born perfume house with a knack for timeless fragrance blends. Crafting quality signatures since 1799, and backed by a rich, royal heritage, Atkinsons is a crowd-pleasing brand for perfumes that make a lasting impression, bottling up the best niche ingredients for scents you’ll want to wear time after time.
Bastille
Looking to liberate your luxe fragrance collection? Consider Bastille the blueprint. The brand gift their perfumes the complete creative freedom when it comes to blending new olfactive concoctions, bottling up the best of the brand’s quality ingredients, originality, creativity and freedom. Bridging the gap between masculine and feminine, synthetic and natural, experience and memory, Bastille is the niche you need to know about.
Fabbrica Della Musa
Prefer your scent to dazzle in every room you walk in? Fabbrica Della Musa is the brand that does just that. Drawing inspiration from sensory connection, natural ingredients, and the sunny dolce vita of Italy, Fabbrica Della Musa allows you to curate a one-of-a-kind scent library, crafting sensual signatures that places a little piece of Italy into any perfume collection. These ones are the memory makers – perfect for those who prefer an unsung hero over an overly viral purchase.