Sell On Debenhams

Why Sell On Debenhams?

98% Brand Recognition

With 98% brand recognition, Debenhams is a trusted name for quality, style, and value, bringing confidence to shoppers everywhere.

19 Million Customer Base

Showcase your brand to 19 million customers who trust Debenhams for style, quality, and exceptional shopping experiences

60% Returning Customers

Reach a loyal community, with 60% of customers returning to Debenhams for the brands and styles they love.

Showcase Your Brand

Elevate your brand's visibility. Instantly boost your credibility and connect with millions of loyal customers.

Direct Customer Engagement

Utilise our direct-to-customer model to expand your reach and engage directly with customers, enhancing your market presence.

Partnership For Growth

Enjoy a collaborative environment where we complement rather than compete, helping you achieve your business goals and expand your customer base.

START SELLING TODAY

Join Our Trusted Network

Trusted by thousands of leading brands and retailers

John Cotton Group

“Working with Debenhams has been incredible from day one. Having a very seamless onboarding process and operating a user-friendly management system, Mirakl, has allowed John Cotton to introduce our brands Slumberdown, Snuggledown and EarthKind to Debenhams customers most efficiently. The offer of key API connections for information such as order data, stock levels and pricing, helps us manage the day-to-day business with ease, allowing us to concentrate on working with the Debenhams team on a more strategic level. The team at Debenhams are always on-hand and open to new ideas. We love working very closely with the Account Management as well as the Marketing teams, bringing our products to life to Debenhams' customers.”

Life Interiors

“Debenhams, with its rich heritage and big reputation in the UK, presented an ideal opportunity for Life Interiors as a brand to connect with a wider audience who appreciate good quality and design. We were very inspired by Debenhams’ commitment to offering a diverse range of products on the platform. It combined our ethos with their own, which is to offer modern design furniture to a wider audience. This alignment made Debenhams an obvious choice for us.”

Life Interiors

Decathlon

"Our performance on the Debenhams platform has surpassed our expectations. They offer a wide array of marketing opportunities, and our technical teams found the API integration with Mirakl to be seamless."

Barneys Originals

"Working with Debenhams as a marketplace provides Barneys Originals with additional opportunities to showcase its products to a broader audience and leverage the established reputation of the Debenhams brand. Our sales experienced significant growth, which can be attributed to our collaborative efforts with the Debenhams team, involving strategic collaborations and promotions throughout the year."

Barneys Originals

Integrations

Collaborative Commerce Ecosystem Partnership

Sell Join our rapidly growing partner community and showcase your products to millions of customers. Amplify your reach and elevate your brand presence.

ShowcaseEngage with our in-house brand marketing experts to co-create rich, brand-relevant content. Collaborate with industry-leading ambassadors to elevate your brand image.

Logistics & FulfilmentExperience top-tier logistics with 'Delivered by Debenhams.' Access efficient and cost-effective shipping solutions to streamline your supply chain or optimise your inventory management with our hosted fulfilment solution.

ExpandSeamlessly explore new markets by partnering with Debenhams. Leverage strategic alliances to expand your global footprint and tap into diverse consumer bases.

AdvertiseMaximise your brand visibility with our newly launched retail media solution, 'Debenhams Ads'. Drive targeted traffic and enhance your brand's online presence.

Frequently Asked Questions

How can I speak to someone?

Register now and let us know how we can help you or request a phone call. We'd be happy to answer your questions or discuss anything you're not sure about, so one of our team will be in touch within one working day.

How do I sign up as a Debenhams seller?

Simply register now - Simply register now and one of our Sales Team will review your application and contact you within one working day.

How and when do I get paid?

Debenhams operates a self-billing system where invoices and transactional data is available in your Mirakl account. Payments are made twice a month on the 14th & 28th of each month, An order becomes eligible for payment 21 days after it has been created, provided it was shipped and not refunded. What you are paid is the net sales value less the commission and VAT on commission.

What bank account types are accepted?

To make things easy, you can directly connect your UK bank account to Debenhams Mirakl and Adyen, our end-to-end encrypted payment provider. At the Onboarding stage, just complete your KYC (Know Your Customer) and you're good to go!

Is there a minimum contract term?

Yes, Debenhams operates a simple 6 month rolling agreement.

How do I pay my subscription fee?

It will be set-up on your Mirakl account as part of the onboarding and will be billed on a monthly basis.

Do all products require a barcode?

Yes, we use a catalogue system so products are listed using their unique registered UPC-8, UPC-12 or EAN13 barcodes.

Are there any products that I can't sell?

Yes, we support almost all products, but there are exceptions, such as: Illegal products, counterfeit, unauthorised or unlicensed merchandise, unauthorised resellers, grey goods Non-CE, UKCA or UKNI marked products and products which infringe the IPR of a third party along with knives, guns & ammunition, fireworks, real fur products, digital media, products containing CBD with more than 0.2% THC, tobacco and e-cigarettes.

Who do Customers contact if they have any problems with their order?

To help give customers a great experience, they can directly contact Debenhams.com dedicated after sales team if they have any questions about their order.

Will Debenhams need help from me to answer Customer queries?

Yes, if the Debenhams team need further information, they will contact you via Mirakl to resolve any issues in the quickest, easiest way possible, resulting in happy customers and great reviews.