SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
Binding: Paperback;272 pages; Publisher: Penguin Books Ltd; Classification: Biology, life sciences; Weight: 336 g; Dimensions: 197 x 127 x 27
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£0.49
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.
Donald D. Hoffman
The Case Against Reality Paperback Book
Protect Your Purchase?
Extend your warranty and protect your purchase against accidental damage and defects.
Protects your new The Case Against Reality Paperback Book against breakdowns and faults once the manufacturer's warranty period is over.
Covers issues not included in your manufacturer's warranty, such as accidental damage or theft.
Get a replacement or a cash refund up to the full amount you originally paid for it.
FAQs
XCover is an authorised protection provider owned by Cover Genius, a leading insurtech firm ranked #1 in the Financial Times list of fastest-growing companies. With over 7 million customers globally and an average 4.7 out of 5 stars on Google and Trustpilot, XCover Protection is backed by some of the world's largest insurers including Lloyd's, Generali, Sompo, and Munich Re.
After purchasing XCover Protection, you'll receive a confirmation email with a link to activate your XCover Account. Your coverage starts from the day of purchase. Once activated, you can log in to view your protection documents, certificate, and coverage details at any time.
To file a claim, log in to your XCover Account, select the protection plan you'd like to claim against, and click 'Make a Claim'. You'll need to provide supporting documents relevant to your claim. XCover aims to complete 95% of claims within 3 days, with instant payment on approved claims.
Depending on your country and the type of claim, there may be a small excess or deductible applicable when making a claim. You can find the specific details in your protection wording by logging into your XCover Account.
If you wish to return your product, you'll need to submit a claim through your XCover Account. If approved, you'll receive a shipping label and have 7 days to send the item to the return partner. Once assessed and approved, you'll receive a payout reimbursing you for your item.
- Extend your return window to 35 days
- 100% protection against any shipping mishaps
SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019'One of the deepest and most original thinkers of his generation of cognitive scientists. His startling argument has implications for philosophy, science, and how we understand the world around us' Steven Pinker 'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
Binding: Paperback;272 pages; Publisher: Penguin Books Ltd; Classification: Biology, life sciences; Weight: 336 g; Dimensions: 197 x 127 x 27
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£0.49
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
Something not quite right? You have 28 days from the day you receive it, to send something back.
Please note, we cannot offer refunds on fashion face masks, cosmetics, pierced jewellery, adult toys, and swimwear or lingerie if the hygiene seal is not in place or has been broken.
Items of footwear and/or clothing must be unworn and unwashed with the original labels attached. Also, footwear must be tried on indoors. Items of homeware including bedlinen, mattresses, and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights.
Click here to view our full Returns Policy.