The FUL Purple Intense Moisture Hair Mask is a dual-action treatment that neutralises yellow and brassy tones while deeply hydrating blonde, bleached, silver and grey, and highlighted hair for salon-fresh results at home. Infused with expertly balanced purple pigments, it delivers an instant toning effect after just one use, leaving hair with clean, cool ash, platinum, or silver finishes. The sulphate-free, vegan formula replenishes moisture to prevent dryness and dullness in chemically lightened hair, restoring softness, shine, and vibrancy while maintaining ice, ash, and silver tones between salon visits. Gentle yet effective, it works in as little as two minutes to refresh colour and revive condition, making it the perfect weekly toner and moisture treatment in one. Beautifully fragranced with soft plum and luxurious jasmine, this mask transforms brassiness into brilliance with every application.
Suitable for: Blonde hair, grey hair How to use: Patch test required 48 hours before product use. Please follow the instructions on the product pack. Since hair types vary, test the mask on a small section of your lightest hair before the first use. Wait at least two weeks after colouring or bleaching your hair before applying the mask. Wash your hair as usual with your favourite shampoo and rinse. Using suitable gloves, smooth a generous amount of the Purple Intense Moisture Hair Mask through towel-dried hair and comb through to coat each strand evenly. Leave for 5 to 10 minutes and rinse thoroughly and voila, hydrated blonde hair! The longer you leave this mask, the more intense the result. So if you have lighter hair and are looking for a slight boost in your colour only leave for 2-5 minutes. To be used once a week. If you notice that there is some purple pigment remaining after you have rinsed your hair, simply rinse again with water or gently shampoo. We recommend using this hair mask once a week. Hazards and Cautions: Skin patch test required 48 hours before product use. WARNING: External use only. Avoid direct contact with eyes. If product gets into eyes, rinse well with water immediately. In case of irritation, discontinue use and seek medical advice. Keep out of reach of children. Active ingredients: Glycerine: Nourishes and conditions the hair making it soft Shea Butter: Adds moisture to hair Coconut Oil: Makes your hair look shinier and stronger VARISOFT® BT85: Tames frizz and reduces static, giving your hair a conditioning boost. Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxyethylcellulose, Propylene Glycol, Butyrospermum Parkii Butter, Cetrimonium Chloride, Cocos Nucifera Oil, Parfum, Benzyl Alcohol, Polyquaternium-37, Isopropyl Alcohol, Quaternium-80, Hexyl Cinnamal, Citric Acid, Benzyl Salicylate, CI 60730, Limonene, Hc Blue No. 2, Polyquaternium-11, Dehydroacetic Acid, Linalool, Disodium EDTA, Coumarin, Squalane, Geraniol, Sodium Hydroxide, Biotin, Citral, Olive Glycerides, Collagen Amino Acids, Ceramide NP, Leuconostoc/Radish Root Ferment Filtrate
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
For hygiene reasons, we cannot offer returns or refunds on fashion face masks, cosmetics (including beauty products), pierced jewellery, vitamins and supplements, medicines, toiletries, swimwear or lingerie and adult toys if the product or item has been used, if the hygiene or product seal has been broken or is no longer in place or if the product is not in its original packaging (if applicable), unless faulty.
Items of footwear and/or clothing must be unworn, unwashed with the original labels attached. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights. Also, footwear must be tried on indoors.
Click here to view our full Returns Policy.
The FUL Purple Intense Moisture Hair Mask is a dual-action treatment that neutralises yellow and brassy tones while deeply hydrating blonde, bleached, silver and grey, and highlighted hair for salon-fresh results at home. Infused with expertly balanced purple pigments, it delivers an instant toning effect after just one use, leaving hair with clean, cool ash, platinum, or silver finishes. The sulphate-free, vegan formula replenishes moisture to prevent dryness and dullness in chemically lightened hair, restoring softness, shine, and vibrancy while maintaining ice, ash, and silver tones between salon visits. Gentle yet effective, it works in as little as two minutes to refresh colour and revive condition, making it the perfect weekly toner and moisture treatment in one. Beautifully fragranced with soft plum and luxurious jasmine, this mask transforms brassiness into brilliance with every application.
Suitable for: Blonde hair, grey hair How to use: Patch test required 48 hours before product use. Please follow the instructions on the product pack. Since hair types vary, test the mask on a small section of your lightest hair before the first use. Wait at least two weeks after colouring or bleaching your hair before applying the mask. Wash your hair as usual with your favourite shampoo and rinse. Using suitable gloves, smooth a generous amount of the Purple Intense Moisture Hair Mask through towel-dried hair and comb through to coat each strand evenly. Leave for 5 to 10 minutes and rinse thoroughly and voila, hydrated blonde hair! The longer you leave this mask, the more intense the result. So if you have lighter hair and are looking for a slight boost in your colour only leave for 2-5 minutes. To be used once a week. If you notice that there is some purple pigment remaining after you have rinsed your hair, simply rinse again with water or gently shampoo. We recommend using this hair mask once a week. Hazards and Cautions: Skin patch test required 48 hours before product use. WARNING: External use only. Avoid direct contact with eyes. If product gets into eyes, rinse well with water immediately. In case of irritation, discontinue use and seek medical advice. Keep out of reach of children. Active ingredients: Glycerine: Nourishes and conditions the hair making it soft Shea Butter: Adds moisture to hair Coconut Oil: Makes your hair look shinier and stronger VARISOFT® BT85: Tames frizz and reduces static, giving your hair a conditioning boost. Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxyethylcellulose, Propylene Glycol, Butyrospermum Parkii Butter, Cetrimonium Chloride, Cocos Nucifera Oil, Parfum, Benzyl Alcohol, Polyquaternium-37, Isopropyl Alcohol, Quaternium-80, Hexyl Cinnamal, Citric Acid, Benzyl Salicylate, CI 60730, Limonene, Hc Blue No. 2, Polyquaternium-11, Dehydroacetic Acid, Linalool, Disodium EDTA, Coumarin, Squalane, Geraniol, Sodium Hydroxide, Biotin, Citral, Olive Glycerides, Collagen Amino Acids, Ceramide NP, Leuconostoc/Radish Root Ferment Filtrate
49p delivery on all orders over £30 (exc. Bulky Item Delivery)
Super Saver Delivery
£2.99
Standard Delivery
£3.99
Express Delivery
£5.99
Next Day Delivery
£6.99
24/7 InPost Locker | Shop Collect
£2.49
Evri ParcelShop
£3.99
Evri ParcelShop | Express Delivery
£5.99
Premium DPD Next Day Delivery
£7.99
Bulky Item Delivery
£4.99
Northern Ireland Super Saver Delivery
£2.99
Northern Ireland Standard Delivery
£4.99
Northern Ireland Express Delivery
£5.99
Unlimited free delivery for a year with Unlimited Delivery for £14.99
Please note, some delivery methods are not available for products delivered by our brand partners & they may have longer delivery times
For hygiene reasons, we cannot offer returns or refunds on fashion face masks, cosmetics (including beauty products), pierced jewellery, vitamins and supplements, medicines, toiletries, swimwear or lingerie and adult toys if the product or item has been used, if the hygiene or product seal has been broken or is no longer in place or if the product is not in its original packaging (if applicable), unless faulty.
Items of footwear and/or clothing must be unworn, unwashed with the original labels attached. Items of homeware including bedlinen, mattresses and toppers, and pillows must be unused and in their original unopened packaging. This does not affect your statutory rights. Also, footwear must be tried on indoors.
Click here to view our full Returns Policy.
Extend your warranty and protect your purchase against accidental damage and defects.
Protects your new Purple Hair Mask 300ml – Anti-Yellow Toning Mask for Blonde, Silver & Bleached Hair against breakdowns and faults once the manufacturer's warranty period is over.
Covers issues not included in your manufacturer's warranty, such as accidental damage or theft.
Get a replacement or a cash refund up to the full amount you originally paid for it.
FAQs
XCover is an authorised protection provider for Debenhams, with over 7 million customers globally and an average 4.7 out of 5 stars from thousands of reviews on Google and Trustpilot. XCover's simple, fast and stress-free repair and replacement process delivers peace of mind if your item is stolen or it has damages or defects that aren't covered by the manufacturer's warranty.
XCover's simple, fast and stress-free repair and replacement process delivers peace of mind if your item is stolen or has damages or defects that aren't covered by the manufacturer's warranty. XCover’s easy, digital process is simple with quick payouts on approved claims.
Before submitting a claim, you need to gather all the details and documents to support your claim. This helpful article has a guide to what documents you may need based on your claim reason.
When you're ready to submit your claim, log in to your XCover Account, select the XCover Protection you would like to claim for and then select ‘Make a Claim’.
The XCover claims process is quick and hassle-free, with payment or reimbursement for approved claims processed instantly. The dedicated team at XCover aims to complete 95% of claims within 3 days of claim submission, so keep a close eye on your emails to ensure there’s no delay.
For more information about claims submission, please check XCover Help.