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Nick Toman The Challenger Customer Paperback Book 1

Nick Toman

The Challenger Customer Paperback Book

£21.78
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At a Glance
Groundbreaking B2B insights
Strategies to influence buyers
Data-driven sales approach
Empowering mobilizer identification
Description

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

SKU: M9780241196564
Product Details & Care

Binding: Paperback;288 pages; Publisher: Penguin Books Ltd; Classification: Business and Management; Weight: 478 g; Dimensions: 233 x 156 x 21

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