An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the mens clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

Binding: Paperback;322 pages; Publisher: The University of Chicago Press; Classification: HBTB; Weight: 576 g; Dimensions: 159 x 229 x 18

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